PSICHOGIOS

The Murder Club

Unique illustrations illustrate the story of one of the best-selling mystery books of the year. For this three-sixty campaign, we worked with Psichogios Publications to launch this grand title in a grand way.

During and post-COVID, people held on to their books, reading more regularly. In addition, this rise was noticed particularly in mystery books, which helped people unwind with a read that would keep them distracted and entertained. One of the biggest mystery titles was launching in Psichogios Publications, so we created an equally grand holistic communication.

We created an eye-catching TVC using custom illustrations inspired by the book and followed up with a 360 campaign that included radio, PR, influencers activation and custom digital content.