LATINA BEER

Brewing the Fiesta

For Latina, summer is a feeling, not a time of the year, a sign to deregulate and live freely. Inspired by the Latin spirit that nestles within every Mediterranean nation, we turn summer into a symbol for those moments when we want to escape the perpetual routine. Let's change the rhythm with Latina and infuse a bit of summer into our moments.

We brewed a creative strategy and communication approach, positioning Latina as a brand that nurtures a truly laid-back feeling. Not taking itself too seriously, its light-hearted spirit is reflected both in its taste and in the overall season in which it is consumed, with an online presence that is self-proclaimed as a dopamine booster.