PSICHOGIOS

Oh, so many summers

So Many Summers: an iconic summer soundtrack from the iconic singer Dakis playing over an iconic dance scene in an iconic film. That sets a pretty iconic ground for the new Psichogios brand campaign. And so it was.

For the Summer campaign of Psichogios Publications, we re-created one of the most recognizable summer film scenes, starring the world's favorite summer companion: the book. The lyrics of the viral song guided the campaign line while emphasizing the variety of options that the brand offers: So many summers. So many books.

keep your eyes on the sky keep your eyes on the sky keep your eyes on the sky keep your eyes on the sky keep your eyes on the sky keep your eyes on the sky