PRINGLES

POP Genen

Eighteenth matchday, Superleague Zero-Eight: we may not remember the game, but we surely do remember a frantic and passionate Patrick Ogunsoto, who gave us one of the most impactful quotes in football culture. And it's time we celebrate it!

For the Euro 2024 campaign, we turned the iconic "Pos Genen Auto" from Patrick Ogunsoto into a Pringles-powered punchline. Picture Ogunsoto popping up in influencers’ living rooms, Pringles in hand, elevating their football nights from regular to legendary with the ultimate game snack. With a TikTok-first strategy and a whole lot of fun, this campaign took over the summer football nights, proving that with Pringles, you don’t just watch the game — you play ball. No media budget? No problem. We let the pop do the talking!