PRINGLES

Mindpopping Combos

Confession time: this project was a mere excuse to meet our childhood hero. And eating Pringles while at it was only a bonus. Ilias Mamalakis is an iconic chef that has marked the history of cooking shows with his warmth, positive attitude, and expertise. And when we thought of creating Pringles Flavor Combos, it would only make sense for Mr. Mamalakis himself to take the lead.

Market research showcased Ilias Mamalakis as one of GenZ's favorite online personas; that’s why we created a series of mindpopping combos - recipes presented by the beloved chef, such as Pringles Souvlaki, Pringlesburger and more. The new-age cooking show featured a custom-made 80s jingle, paying tribute to our guest. The shooting format was highly agile and editable, allowing us to create infinite combos for Pringles social media accounts.