PSICHOGIOS

Power to the Readers

It's summer and your book follows you eve-ry-where. The loss of privacy, therefore, turns your choice of reading title into a public declaration that (shouldn't) define you.

For the Psichogios summer campaign, we create animated portraits of people of all ages, genders, and lifestyles, accompanied by supers that describe non-stereotypical truths about their reading habits. The ultimate message is: if you want it, you read it. And Psichogios is supporting your every choice with a wide range of options! 
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