PSICHOGIOS

Uncovered

Never judge a book by its cover: this is the strong message we attempted to share, in a bold campaign that left Psichogios books uncovered.

This project aims to challenge the standards we set in society, transmitting a powerful message that encourages people to uncover the world. To achieve that, we created a popup e-shop in which Psichogios books lost their cover for a limited time and inspired readers to judge and choose by a book's most precious element: the inside.
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