HEINZ

Mayoketchup. Obviously.

Mayo and Ketchup: who hasn't mixed these two?
This is what Heinz thought, so they brought it together in one bottle. And let's face it - Mayoketchup is not exactly reinventing the wheel. It's giving our audience what they've been waiting for all this time. And it's beyond delicious.

For this campaign, we stated one simple thing: We're launching Mayoketchup. Obviously. And this might be the first new product you don't need to try - because you're already familiar with it. Focusing on how this launch is obviously already great, we create a confident communication that celebrates the Heinz tone of voice.

keep your eyes on the sky keep your eyes on the sky keep your eyes on the sky keep your eyes on the sky keep your eyes on the sky keep your eyes on the sky